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Unveiling BMW Sharjah

12 Aug 2025

We’re proud to share that Love That Design has featured our work on the Albatha BMW Group’s newest showroom in Sharjah, a milestone in redefining luxury automotive retail in the UAE.

Situated in one of the region’s fastest-growing commercial districts, the showroom embodies BMW’s modern, precise, and experience-led design ethos. Our approach focused on creating a spatially clear, immersive environment where curated vehicle displays, seamless lighting integration, and considered detailing come together to enhance every step of the customer journey.

In close collaboration with lighting designer Glare, we crafted a clean, brand-aligned architectural language that supports BMW’s evolving retail vision. The lighting scheme, executed with products supplied by Ideolux and coordinated with distributor Tecon Ltd, was designed not to draw attention to the fixtures themselves, but to elevate the showroom experience — highlighting vehicles with precision, reinforcing architectural rhythm, and ensuring visual comfort throughout.

The result is a refined space where lighting performance and architectural design work in harmony to tell BMW’s story in a way that is as inspiring as it is functional.

BMW Showroom, Sharjah - Showroom Interior Design on Love That Design